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VDI 4504 Blatt 2 Offer documents for the selling of complex technical products

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German title
Angebotsdokumente im Vertrieb komplexer technischer Produkte
Publication date
Engl. VDI-Gesellschaft Produkt- und Prozessgestaltung
Related manuals
Number of pages
Available in
German, English

This guideline is intended for the use of manufacturers of machines, installations and equipment. The main emphasis is on the design of the offer document for a particular scope of supply and services in the solutions business. Typical characteristics of the associated offer process and offer document include (although not all of them need apply equally):- engineering costs incurred in processing the customer requirements or in preparing a customer-specific overall solution- requirement to clarify explicitly the benefits of this solution- structuring and classification of the offer on the basis of the scope of the offerThe recommendations are only suitable to a qualified extent for offers relating to relatively simple devices, components, or spare parts.The primary target group of this guideline is:- sales managers, marketing managers and other managers tasked with designing offers made by their company- employees in marketing or product management who participate in designing offers or in formulating text blocks or other constituent parts of the offer or who set up or introduce a sales-related product configurator- engineers and technicians who prepare offers independently and who design offer documents.

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