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VDI 4501 Blatt 1 Occupational field Technical Sales - Suitability profile and skills of sales engineers

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German title
Berufsfeld Technischer Vertrieb - Eignungsprofile und Kompetenzen von Vertriebsingenieuren
Publication date
2011-02
Publisher
Engl. VDI-Gesellschaft Produkt- und Prozessgestaltung
Related manuals
Number of pages
44
Available in
German, English
Abstract

This recommendation is meant for all engineers, engineering students, high school students and persons from industry and science who wish to acquaint themselves with the occupational profile of a sales engineer. The guideline offers this target group a comprehensive insight into the various de-mands the sales engineer must meet and the tasks he has to fulfil, and reveals why the sales of capital goods and the management of customer relationships in industrial business-to-business transactions require not only engineering knowledge but at the same time - and to the same degree - sales and marketing knowledge.

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