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VDI 4506 Blatt 1 - Draft

Marketing and sales - Planning business success with the Business Check

At a glance

Publication date
2025-08
German title

Marketing und Vertrieb - Unternehmenserfolge planen mit dem Business Check

End date of the objection deadline
2025-10-31
Number of pages
24
Available in
German
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Abstract

This standard presents structures and recommendations for action that enable companies to analyse their current situation and to design a strategy in order to subsequently influence the identified parameters/competencies in such a way that an increase in company success and customer benefit is achieved. This analysis instrument is called Business Check. This analysis method is concerned with the assessment of the future prospects of investing companies.The target group of this standard are all persons who are responsible for planning and evaluating companies or as individuals and who directly influence sales and marketing strategies.

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